Customer behavior and brand expectations have shifted dramatically, with consumers moving fluidly across stores, ecommerce, social platforms and D2C environments. To stay relevant, businesses need more than isolated improvements — they need clear strategic direction and an operating model that aligns product, customer and brand across all channels.
 

My experience lies in helping organizations navigate this complexity: strengthening merchandising and product performance, designing omnichannel structures, optimizing planning and supply chain processes, and shaping consistent, meaningful customer experiences.

I combine strategic clarity with hands-on execution, enabling teams to improve performance, increase customer lifetime value and deliver excellence at every touchpoint.

 

Product, Merchandising & Buying Excellence

I help organizations build strong commercial foundations — from assortment strategy and planning to inventory optimization, promotions and markdown effectiveness — ensuring that product decisions drive both profitability and customer impact.
 

Retail & Omnichannel Operating Models

I design retail and omnichannel structures that increase conversion, enhance store performance and create seamless, integrated customer journeys across all channels.
 

Customer Experience & Lifetime Value

I support organizations in embedding customer insights, segmentation and experience design into their operating model, creating consistent, differentiated experiences that build trust and long-term value.
 

Supply Chain & Operational Performance

I advise on end-to-end optimization of forecasting, sourcing, logistics and time-to-market, aligning operational processes with commercial priorities for greater efficiency, clarity and impact.
 

Omnichannel Brand & Marketing Alignment

I help companies create integrated brand and marketing approaches that deliver coherent, meaningful customer experiences and reinforce long-term brand equity across all channels.

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