"Retail today has to reinvent itself in a dramatically fast changing environment."
Customer shopping behavior shifted dramatically over the course of the last years from mainly offline to a broad spectrum of various channels: From offline to online, social media and ecommerce. It is more important than ever before to have a clear brand positioning, communication and a dedicated cross-channel, resp. omnichannel strategy.
Carefully curated product assortments and its appealing presentation in the various channels as well as personalized services and unique customer experience must be at the highest standards.
Operational excellence in execution at every single customer touchpoint is vital to meet or even overexceed customers expectations. Creating those bonding micro-moments, to excite and inspire the customer is the key to transform them into loyal customers and increase customer lifetime value.