"Retail today has to reinvent itself in a dramatically fast changing environment."
Customer shopping behavior shifted dramatically over the course of the last years from mainly offline to a broad spectrum of various channels: From offline to online, social media and ecommerce. It is more important than ever before to have a clear brand positioning, communication and a dedicated channel strategy.
Carefully curated product assortments and its appealing presentation as well as personalized services and unique experience must be at the highest standards.
Operational excellence in execution at every single customer touchpoint is vital to meet or even overexceed customers expectations and to deliver an emotional and cultural benefit.
Creating those bonding micro-moments, to excite and inspire the customer is the key to transform them into loyal customers and increase customer lifetime value.