Areas of 


Way of thinking
and acting

Working with
me & my team

Creative Brand Retail Consulting helps retailers and brands to transform or even reinvent their existing stores portfolio and experience offered into the "modern digital" era. We are also supporting online driven brands in building their physical presence.


​Driven by our passion for Brand Retail and achieving best-in-class results possible we always derive our creative strategies and actions from the overall business and brand strategy. 

We provide strategic creative consulting in regards to brand & market positioning, assortment and merchandise management and omni-channel solutions. A 360 degree retail approach is taken in regards to all channels and customer touch-points, including the digitalization of retail. The main areas of consulting are:

  • Customer: Increase retention, customer satisfaction and lifetime value in order to support top- and bottom-line growth. This by understanding consumer interests, ensuring consumer centric product assortments and creating a remarkable retail experience. Measuring and actively action on established and new Key Performance Indicators to drive the continuous commercial circle of performance optimization

  • Product: Provide best in class & differentiated product assortment, install efficient development and product buying as well as merchandising and planning processes in order to provide the right inventory mix and availability at the right point of time. Continuous optimization of promotions and markdown effectiveness to drive efficiency

  • Retail: Increasing conversion and therefore customer lifetime value through consumer centric retail processes, optimized store operations, format & module clustering, strategic store portfolio analysis (SPPA) optimization as well as a dedicated omnichannel retail approach

  • POS-Marketing: Inspire and create customer-loyalty by creating a remarkable store experience. Everything needs to come together: An appealing store design, inspiring visual merchandising, excellence customer service and remarkable experience


  • Marketing: Design and implementation of a seamless, omni-channel brand and communication strategy to provide consumers consistent messages and coherent unique experiences across all channels which increase their trust in the brand

At every project a dedicated analysis respectively readyness check will be done in order to identify your specific point of departure. A clear target needs to be set in order to give the team a clear mission what needs to be achieved.

During the whole process we work closely with you to ensure that the know-how gets transferred to you and your organization. We offer tailored creative consulting services, from brief to delivery and measurement, with excellent project management from start to finish.

Al of our services such as consulting, agency services and project management are tailored to the specific needs of each client. 


Best results often require a fusion of skills; skills which don’t always sit together. Therefore, it is not only me you are working with, it is me and my extensive International creative and highly professional network within the fashion and lifestyle industry. 


  • Fashion, Shoes & Accessoiries

  • Sportswear & Athleisure

  • Lifestyle & Luxury Goods

  • Beauty

  • Home & Living