I work with companies, boards and investors in situations that require clarity, transformation and strong execution.
Depending on the context, this can take the form of executive advisory, interim leadership or targeted transformation support.

My focus is always the same: aligning product, merchandising and commercial operations to unlock sustainable growth.

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Advisory & Consulting

I support CEOs, boards and leadership teams in navigating complex transformation situations and critical business decisions. My work focuses on defining clear strategic priorities, shaping operating models and aligning organizations for execution.
 

A key part of my expertise lies in product, merchandising and vertical retail models — connecting customer demand, assortment strategy, buying and supply chain to drive commercial performance.
 

I combine strategic perspective with hands-on experience to ensure decisions translate into measurable impact. Typical focus areas include commercial transformation, D2C and omnichannel strategy, organizational alignment, as well as product, merchandising and inventory-driven performance improvement.

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Interim Leadership

I take on senior leadership roles in situations requiring clarity, stability and execution.

This includes transformation phases, leadership transitions or performance-critical situations where experienced leadership is needed to stabilize operations and drive results.
 

I work closely with executive teams and organizations to create alignment, build momentum and ensure consistent execution — particularly across product, merchandising and commercial functions.

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Transformation Support 

I support organizations in translating strategy into execution and delivering measurable progress.
 

This includes aligning product, merchandising and commercial operations, strengthening cross-functional collaboration and establishing scalable D2C and omnichannel business models.
 

My approach is hands-on, structured and focused on delivering tangible results — not concepts.

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Executive Coaching

In selected situations, I act as a sparring partner to senior executives and leadership teams navigating complex transformation environments. My focus is on strengthening clarity, decision-making and leadership effectiveness in demanding situations.