Areas of 

Way of thinking
and acting

Working with
me & my team

We transform retail and brands into customer focused & brand driven ecosystems across all channels. We reinforce customer centricity and operational excellence, optimizing merchandise performance and driving customer experience across the various channels.

Driven by our passion for Brand Retail and achieving best-in-class results possible we always derive our strategies and actions from the overall business and brand strategy. The main areas of consulting are:

  • Customer: Increase retention, customer satisfaction and lifetime value in order to support top- and bottom-line growth. This by understanding consumer interests, ensuring consumer centric product assortments and creating a remarkable customer experience.
    Measuring and actively action on Key Performance Indicators to drive the continuous commercial circle of performance optimization


  • Product - Buying & Merchandising: Provide best in class & differentiated product assortment, install efficient development and product buying as well as merchandising and planning processes in order to provide the right inventory mix and availability at the right point of time. Continuous optimization of promotions and markdown effectiveness to drive efficiency

  • Operational Excellence: Consistent implementation oft he corporate strategy to increase performance and to provide best service at greatest ease. The continuous and sustainable improvement of all activities, from planning to sales, development, purchasing, production and customer service. In this context, organizational structures, corporate culture and leadership are just as important as process excellence, performance management and a continuous cycle of improvement.

  • Retail Omnichannel: Increasing conversion and therefore customer lifetime value through consumer centric retail processes, optimized store operations, format & module clustering, strategic store portfolio analysis (SPPA) optimization as well as a dedicated omnichannel retail approach


  • Marketing: Design and implementation of a seamless, omni-channel brand and communication strategy to provide consumers consistent messages and coherent unique experiences across all channels which increase their trust in the brand

At every project a dedicated analysis respectively readyness check will be done in order to identify your specific point of departure. A clear target needs to be set in order to give the team a clear mission what needs to be achieved.

During the whole process we work closely with you to ensure that the know-how gets transferred to you and your organization. We offer tailored creative consulting services, from brief to delivery and measurement, with excellent project management from start to finish.

All of our services such as strategic advice, consulting, interim management but also agency services and project management are tailored to the specific needs of each client. 


Best results often require a fusion of skills; skills which don’t always sit together. Therefore, it is not only me you are working with, it is me and my extensive International creative and highly professional network within the fashion and lifestyle retailing industry. 


  • Fashion, Shoes & Accessoiries

  • Sportswear & Athleisure

  • Lifestyle & Luxury Goods

  • Beauty

  • Home & Living